The Research Says That TRST

1/12

Login friction costs conversions

A/B tests show mandatory passwords increased drop-off on mobile checkout.

Checkout abandonment up 12% when required to create an account.

2025-08-12

View source

2/12

Microcopy clarity improves form completion

Small helper text near inputs lowered support tickets.

Form completions increased 9% with contextual microcopy.

2025-06-03

View source

3/12

Perceived speed beats actual load time

Users prefer interfaces that appear faster even if metrics are similar.

Perceived speed improvements led to 7% higher retention.

2024-11-20

View source

4/12

Default options guide choices

Pre-selected choices drastically alter user behavior on shipping pages.

Opt-in rate jumped from 18% to 62% with a default checked box.

2023-09-30

View source